Obsession can turn into threats and even physical harm. Amos, Homes and Strutton find negative information to have the largest influence on the effectiveness of use of celebrities in advertising. Being famous definitely opens many doors in life which would have remained shut had fame not been achieved.
Forget homes—celebrities are also known to own entire islands. First among these arises where the celebrity image changes dramatically such as when negative information is unearthed Erdogan, Erdogan for instance contends that Pizza Hut International global marketing strategy was far much aided by its use of worldwide-recognized celebrities.
On the drawback side, use of celebrity endorsers also features on a number of counts. Fan mail and other forms of appreciation that celebrities receive can be inspirational, motivational, and very humbling. Being famous or a celebrity can attract stalkers.
Also, someone like Kim Kardashian can afford to dwell into newer businesses like fashion apparel and perfumes simply because she is famous and can afford to sustain and promote them. Celebrities and famous people have fans.
One of the very obvious advantages of being famous is that fame generally brings lots of fortune. She would be mobbed and hounded for autographs and pictures.
In a world where cultural diversity has been argued to influence business outcomes Ghemawat,celebrities who enjoy global popularity are argued to mitigate the effect of cultural barriers Erdogan, Kim Kardashion, who has reaped many and advantage and disadvantage from being famous.
If Arnold Schwarzenegger heads out for a ride on his motorcycle on a sunny day, pictures of him are going to be splashed in the tabloids.
However, being recognized, spotted, and pictured is quite a rush and a nice massage to the egos of some famous people, still. If Kim Kardashian wears a bikini and steps out on the beaches of Miami to catch some sun, the entire world is going to know about it.
The common perception is that celebrities and famous personalities have everything in life. Creswell gives an example of such a situation involving a Cincinnati based umbrella manufacturer — Totes Isotoner.
Tabloids, magazines, newspapers, blogs, and other forms of media constantly judge celebrities on their personalities, habits, bodies, and a lot more.Open Document. Below is an essay on "The Advantages and Disadvantages of Celebrity Endorsements" from Anti Essays, your source for research papers, essays, and term paper examples.
Advantages and Disadvantages of a Celebrity Endorsing a Brand - Download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online. We will write a custom essay sample on The Advantages and Disadvantages of Celebrity Endorsements specifically for you for only $ $/page.
There are both advantages and disadvantages of using celebrity endorsements, for many brands it is about them being noticed, and catching the attention of there market and many brands think that by using a celebrity known.
The Advantages and Disadvantages of Celebrity Endorsements. / Posted in Advertising, Articles. From Humphrey Bogart and Lauren Bacall advertising Robert Burns Cigarillos and Betty Davis selling Lustre Cream Shampoo to Bill Cosby and Jello Pudding, companies have long loved using celebrities to endorse their brands.
And who can forget Brooke Shields’ famous line, “You wanna know. Apr 06, · Enter Now and Discover the Pros and Cons of Celebrity Marketing on Your Resource for Product Marketing Information, News, and Articles. The Advantages and Disadvantages of Niche Marketing September 9, Celebrity Endorsements are Expensive/5(3).Download